Thinning The Herd: Tesla's Tariff Reality
4/23/25, 10:30 AM
Elon's initial response to the tariffs—coming on the heels of Tesla’s record post-election rally—was somewhat dismissive. He believed Tesla’s superior production margins would allow it to weather the impact far better than its competitors, who were already struggling under the weight of EV-related costs. In his view, the tariffs would only accelerate a "thinning of the herd," ultimately expanding Tesla’s share of the electric vehicle market.
Ironically, during its April 22nd earnings call, Tesla expressed concerns over the very same tariffs - this time lamenting their impact on its other business lines—including robotics and energy products—where the margins aren’t nearly as robust. The confidence it seems doesn’t always travel well across divisions. Tsk, tsk…
Elon Musk's initial confidence that Tesla would be largely unscathed by tariffs, perhaps even benefiting from a thinning of competition now appears strikingly naive in light of the company's recent earnings call. His earlier pronouncements suggested a belief in Tesla's unique market position and technological advantages as a shield against global trade disputes. This perspective - while perhaps rooted in the company's innovative prowess - seemingly underestimated the pervasive and intricate nature of international supply chains and the retaliatory measures inherent in tariff wars.
The April 22nd earnings call painted a different picture, one where Tesla is indeed feeling the pinch. The lament over tariff impacts extending beyond their core electric vehicle business to "other lines of business including robots" serves as a stark counterpoint to Musk's earlier bullishness. The specific mention of challenges in the robotics division, particularly concerning the export restrictions on rare earth magnets crucial for Optimus underscores the vulnerability of even seemingly future-forward technologies to present-day geopolitical realities.
This situation highlights the potential foolishness of assuming immunity in a globally interconnected economy. Tariffs by their very nature, are designed to disrupt established trade flows and often trigger reciprocal actions, impacting a wide range of industries and companies regardless of their perceived market dominance. Musk's initial stance seemingly overlooked the fact that even a highly innovative company like Tesla relies on a complex web of international suppliers for various components and materials.
Furthermore, the idea that tariffs would simply "thin the competition" for Tesla appears overly simplistic. While tariffs might create headwinds for some competitors, they can also lead to increased costs for Tesla itself, either directly through imported components or indirectly through broader economic impacts. Moreover, protectionist measures can incentivize the development of local industries in other countries, potentially fostering new competition in the long run rather than simply eliminating existing players.
The recent acknowledgment of tariff-related challenges, particularly affecting the nascent robotics division, suggests a necessary recalibration of Tesla's perspective on global trade. The reality is that in an era of escalating trade tensions, no company, regardless of its innovation or market capitalization, operates in a vacuum. The complexities of international commerce and the potential for unforeseen retaliatory measures necessitate a more nuanced and less hubristic approach than the initial assumption of tariff immunity. The current situation serves as a potent reminder that even visionary companies are subject to the tangible and often disruptive forces of global trade policies.
Tariff Impacts:
Rare Earth Magnet Restrictions: CEO Elon Musk specifically highlighted that the production of Tesla's Optimus humanoid robots has been affected by China's recent export restrictions on rare earth magnets. These materials are crucial components in the robots' motors and other functionalities.
China's Rationale: Musk explained that the Chinese government is seeking assurances that these exported rare earth magnets will not be used for military applications. Tesla is reportedly working with Chinese authorities to secure the necessary export licenses.
Broader Trade Tensions: This issue underscores the broader trade and technology tensions between the United States and China. China's export controls on rare earths are seen as a response to tariffs imposed by the U.S.
Impact on Production Timeline: These restrictions could potentially delay Tesla's plans for the mass production and deployment of Optimus robots. Musk had previously stated expectations of having thousands of Optimus robots working in Tesla factories by the end of 2025.
Energy Business Also Affected: Tesla's CFO also indicated that the company's energy storage business is facing significant tariff impacts due to its reliance on lithium iron phosphate (LFP) battery cells sourced from China.
Tesla's Response and Outlook:
Seeking Export Licenses: Tesla is actively engaging with Chinese authorities to obtain the required export licenses for the rare earth magnets needed for Optimus.
Supply Chain Diversification: While not explicitly stated in this particular lament, Tesla has previously mentioned efforts to diversify its supply chain to mitigate the risks associated with geopolitical tensions and tariffs.
Focus on Long-Term Goals: Despite these challenges Tesla reiterated its commitment to its long-term projects, including the development and scaling of its Optimus robot program.
Context of the Earnings Call:
The comments about tariff impacts on the robotics division came during Tesla's Q1 2025 earnings call where the company reported lower-than-expected earnings and revenue.
The call also covered topics such as vehicle demand, production updates the development of Full Self-Driving (FSD) and robotaxi initiatives and plans for future vehicle models.
Investors were closely watching the earnings call for insights into Tesla's strategies for navigating a challenging economic and geopolitical landscape.
TAKEAWAY$
Quick recaps of the week's market activity, highlighting the highs and lows